Social Media Marketing Specialist – Luxury Fashion Brand

Social Media Marketing Specialist – Luxury Fashion Brand

Company: LQ Strategies, LLC: New York City | Remote/Hybrid Opportunities Available

Position Overview:

Operating from our New York City office, we are seeking a creative, motivated, and results-driven Social Media Marketing Specialist to help launch and grow an emerging luxury fashion accessories brand.

The ideal candidate will have a strong understanding of digital marketing, social media strategy, luxury branding, and audience engagement, with the ability to translate creative content into measurable brand awareness and business growth.

Key Responsibilities:

● Develop and execute social media strategies across Instagram, TikTok, Facebook, and X (formerly Twitter) and other relevant platforms.

● Create engaging, high-quality content, including Reels, short-form videos, and promotional campaigns.

● Build brand awareness and grow an engaged social media following.

● Identify target audiences through demographic research, market segmentation, and consumer behavior analysis.

● Develop strategies to reach luxury fashion consumers and convert engagement into sales.

● Monitor social media trends, emerging platforms, and competitor activity.

● Plan and execute digital marketing campaigns aligned with brand positioning and launch objectives.

● Track performance metrics, including audience growth, engagement, reach, conversions, and return on investment (ROI).

● Collaborate with company leadership on creative direction, marketing initiatives, and brand development.

Qualifications:

● Background in marketing, digital media, communications, fashion marketing, or a related field.

● Strong knowledge of Instagram, TikTok, Facebook, and social media analytics.

● Experience creating compelling visual content and short-form videos.

● Strong understanding of audience segmentation, demographic targeting, social media analytics, and the ability to interpret performance data to optimize marketing strategies.

● Familiarity with luxury fashion, branding, and consumer trends.

● Strong communication, organizational, and creative skills.

● Ability to work independently, take initiative, and deliver measurable results.

● Experience with Canva, Adobe Creative Cloud, CapCut, or similar creative tools is a plus.

Ideal Candidate:

We are particularly interested in a creative self-starter who understands how to build a brand from the ground up, generate excitement around a product launch, and develop a loyal customer following.

How to Apply

Please submit:

● Resume and brief cover letter to fashionbrandoffice@gmail.com

● Portfolio or examples of social media campaigns and content you have created.

● Links to Instagram, TikTok, Facebook, or other accounts you have managed.

● Examples of measurable results, including follower growth, engagement, campaign reach, or conversions.

● A brief overview of how you would approach launching a new luxury fashion accessories brand.